The 3 Pillars of a Thriving Practice.
Do you want a practice that can weather any storm, to the point where it simply thrives whatever the weather? A practice so strong that it simply continues to grow, build, and mature into a referral based, fun loving, home of chiropractic?
Well, yes that is possible and the good news is there are only three things you need to focus on in achieving that.
There are three things that you should do as a business (or as an associate if you want to grow your individual practice) and these are three things that the market place wants.
Remembering that we are here only to solve the problems of our customers (I have covered this in several earlier blogs). So if that is our barrier to success, the way to move past it is to satisfy the problem of the customer, on scale that means to please the market.
So here are the three things the market is craving, and that you are perfectly positioned as a chiropractor to provide.
1. A New and Different Approach
2. A Future Based Vision
3. A Charismatic Leader
A Different Approach.
Over the last few years, people have become increasingly frustrated and disillusioned with the current health care system and the ‘conventional’ approach to health. They simply do NOT want the ‘next best’ doctor, a new pill, or another lotion for their sickness.
They want and are demanding something different.
They market innately knows that the ability to heal and get well resides in them and is their responsibility. They are now looking for someone to show them that and lead that.
Chiropractic does exactly that. It facilitates the innate healing of an individual; it empowers them as the leader of their own health. And you are in the perfect position to satisfy the crying demand of the public.
So remember that you are completely different, be proud of that and lean into it with your messaging and marketing.
A Future Based Vision.
This is also a ‘community’ based vision. The public now want to be part of something meaningful. We see younger adults opting for employment with more meaning over more pay. After the last few years of ‘isolation’ people yearn for community and social engagement again.
Be that place, be the inspiration for your community with a future based vision. Do not just think how you can get each individual better. Consider what it means if you add all those individuals together. Choose something to stand for.
This could be to lead your city to the healthiest place to live in your country. It could be to champion a new way of life and health for your community.
The key here is to think big, think into the future and think to unite your community.
A Charismatic Leader.
Some of you have zero issues with this, others reading may find this challenging. But I am here to tell you that you are already a charismatic leader, why? Because you are a chiropractor.
Chiropractors by nature are weird. We just are.
So, lean into that, be proud of that and stand for what you know, believe, and enjoy.
Simple.
So there you have it, just three things to work on. And now really is the perfect storm to make that happen!
With love,
Tom