Are you saying 'yes'?

Businesses exist for one reason, and one reason only. It’s not to serve your idea, it’s not to put money in your account, it’s not to provide jobs for others.
Businesses exist quite simply, to solve a problem. People will exchange money with your business if it solves a problem for them.

So, my question is, are you choosing to say ‘yes’ or ‘no’ to your customers?

I have written before about the power and importance of saying no, and I am not changing my stance on that. For your life, your priorities, and your skill set, learning to say no can be one of the most powerful things going.

But when it comes to your customers, your patients, what can you do to say yes? Essentially, how can you separate your experience from everyone else’s.
As businesses advance and technology does too, many companies are looking to improve automation and remove the person from the interaction, funnelling customers the way the company thinks they should go and not necessarily the way the customer wants to.

Now is the time to separate from the norm, be the company, the business, the practice that people love to go to, the one that says yes, the one that can and will make things happen for the people you serve. Listen to their wants and their needs and in doing so you will separate from the crowd and be the place customers will continue to go to and refer others to.

And quite simply there are only two things you need to do:

1.       Survey your customers – listen to them!

2.       Implement their suggestions – with a human, not a machine.

With the world going a little crazy, your secret weapon and key to a successful 2022 will be in community, caring, listening, and remaining human with the people you serve.
Yes, implement automation to make the process smoother, but the automation should end with a human in the business to then make contact outside and not direct to customer. As working and socialising habits change, listen to your people, find out what they want in terms of time and availability and be prepared to change and offer solutions.
Be the ‘yes man’ in town, the go to guy, the one people rave about.

With love

Tom