Everyone wants lifetime patients!
Everyone wants lifetime patients!
Of course you do. The financial, emotional and dog leg work involved in a constant stream of new patients is exhausting!
To really see the benefit of chiropractic care, patients need to be invested long term, to adopt and enjoy the lifestyle.
But with a profession full of coaches promoting and pushing new and creative ways to get new patients, are we forgetting the people we already have, the people we serve and the people who need us?
A lifetime patient practice is a fantastic practice, and more than that it becomes a great community. Financially it makes sense, less spend on acquiring new custom allows you to be more creative and invest in other ways to nurture your current people.
So, if all this is great and changes lives and transforms your practice, how is it possible to do and where may you be going wrong or what do you need to focus on?
Here are my top 3 tips to lifetime patients:
1. Listen from Day 1 to infinity.
Patients want to be heard and listened to, more than anything else they want someone who cares about them. Think of any business you have been to or worked with, the service/product may have been great but if they stopped caring, you stopped buying.
Make sure you listen, care, and understand each and every patients individual concerns and needs.
2. Be great at what you do.
Beyond caring, people need to see results. Businesses only exist and win if they continue to solve problems for people. You must know your patients problems and solve them. Yes, you may get them out of pain quickly, but if you are not listening as mentioned above, you will not hear about there new problems and your opportunity to service that will be lost.
Make sure you are the best in business, perfect your craft and continue to solve problems.
3. Evolve.
Familiar is boring. If it is the same experience, same theme, same chit chat every visit, patients will get bored and leave. Keep evolving your practice, think of new and creative ways to engage your community. This could be a simple as different flavoured water in reception, patient appreciation days, themed talks and webinars. Keep it changing and create new ways to serve.
Simple tips but effective, remember it is all about the people you serve FIRST, what experience and results are they looking for?
Focus on delivering that with each individual and you will have lifetime patients and a thriving practice!
With love
Tom