How ordinary people do extraordinary things

If you haven’t read the book The E-Myth by Michael Gerber then as soon as you have finished this blog, go ahead and purchase it.

One of the best things from the book is this saying, “Systems permit ordinary people to achieve extraordinary results predictably”.

What I love about that saying is not just the ‘extra ordinary results’ part but how it goes on to state that these results can be ‘predictable’. If I could guarantee you predictable results, would you take them?

Of course you would, so today I wanted to share with you the importance of systems and how you should implement them into your business to get the results you desire.
Quite simply if your business is not thriving, and more importantly not thriving without your blood, sweat and tears, then you have not got the systems in place or worked them enough to get them right.

Many of you I know have some great systems in place but are they just making life easier or are they getting real results?
Systems that should be in place in your practice include:
New Patient Generation
Marketing
Scripts
Payment plans and Finances
Front desk routine
Open and Close shift procedure
Payroll
Coaching/Mentorship
Team training

Here are some key steps to help you create great systems for predictable and extra ordinary results.

1.       Start with the End in mind.
A great system starts by thinking about what the problem is that it is being created to resolve. For example if you want more new patients, the ‘end in mind’ would be X number of new patients per week.
You then create the system working back from that. Not blindly fumbling forward.

2.       Know the priority.
With your systems, remove all the fluff to make them effective, what is the priority? Empower your team to take charge of these key steps.

3.       Make it effective and measure.
How do you know your system is working? Measure the outcome, you may say you want more patients, but are you measuring the variables? Think about the new patient visits, the conversions, the PVA. Add measurable statistics into your systems to monitor their effectiveness.

4.       Test.
Practices change, people change, and targets change. Make sure you test your system, review its effectiveness and adapt accordingly.

So my challenge to your this week is to think of ONE area of your business that you want to improve, one area you want better and more predictable results. Start with the end in mind and create a system that will make that happen.

And remember to read The E-Myth.

With love,

Tom