To become a cause you must embody a vision.

There are three components to any successful business. These are:

  1. A new idea 

  2. A future based vision

  3. A charismatic leader 

Today I want to focus on the charismatic leader. That person who drives the vision of the business forward. (And if you’re reading this as an associate, you are still a leader of your pateitns within another business.)

This notion comes back to the title of this blog, to become a cause you must embody the vision.

Chiropractic is a cause, it is a movement, a new concept that helps the people you care for. It is not mainstream, it flys in the face of conventional ‘wisdom’, and as such changes lives.

But due to its polarising nature it can either pull or push your customers and future patients to come along with you or run a mile.

And the one thing above all that will increase the odds of them running with you on that cause, on the crusade of chiropractic is, you guessed it, you.

Specifically, how evangelical are you for that cause which shows itself as how seriously do you embody the vision?

Think of all the people who you look up to who are ‘successful’ in their chosen pursuit. They live and breathe it, they embody that vision.

So this week I ask you. How do you embody the ‘vision’ of what you hold for your patients? 

What is the vision you hold for them?

Is it a healthy, active, drug free, pain free life?

Is it a loving, caring, and family oriented community?

Whatever it is, ask yourself, are you truly embodying this?

Here is the kicker. Patients come to you not for what you do or what you say. But for who you are, how you live, the example you set. In public and in private.

Patients come from you, not to you.

That said. Take some time this week to think about the vision you hold for your patients.

Then take some time to self reflect and think, can you improve? Could you be more loving, could you study more, could you be healthier?

Then act. 

I see all the time, the separator between my clients who succeed and those who truly thrive, is not their action, but their habits.

With love

Tom

Tom WallerComment