So why do you sometimes feel bored, frustrated and out of love with what you do?
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In a world full of distraction and ‘perceived’ competition, how do you get the attention of your customers and how do you dominate the market space..?
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…However, there is often a mismatch between our understanding, enthusiasm, and eagerness to help when it is compared to what the patient wants…
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Did you know that research into trust and personal brands showed that having a regular blog positioned you with the same level of trust, authority and respect as having a No.1 New York Times bestselling book!
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If you can master these three key areas then you can master your business, and your projects, all while keeping time for you to enjoy your life and your family…
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If you are anything like me, the thought of an out of office email and time off is terrifying.
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…however, sometimes this is not appropriate and can cause more frustration and confusion that needed.
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STOP being vanilla, stop doing everything. Become the Purple Cow and stand out for what you do.
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Remember you practice grows and thrives not in the hundreds or thousands of people that you serve, but in the ONE person you are serving at that time…
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Are you frustrated that your practice is ‘busy’ but just can’t seem to figure out why it’s not profitable?
Running a purely service-based practice with no stock or materials makes for a simple business model, there are no shelf lives to worry about, no big upfront costs with pre-orders and no worries about what items will and what items will not sell…
A lifetime patient practice is a fantastic practice, and more than that it becomes a great community. Financially it makes sense, less spend on acquiring new custom allows you to be more creative and invest in other ways to nurture your current people…
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And, I am sure you have done this for business or career, but when did you last do it for you? That is what I want to discuss today…
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This should be a very gentle and subtle movement, but too often chiropractors move the neck too far with lateral flexion and rotation to find the ‘lock’. What ends up happening here is a perceived ‘lock’ due to maximum tension on the tissues, this is ‘cranking’ the joint…
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I’ve been there and done it all with every practice style and what I know to be true is no matter what the situation there is always a distraction that takes us away. Aside from this being detrimental to the patient, awful for customer service, it also carries the risk to do harm…
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This last month I said goodbye to a great friend and colleague Dr Criss Partridge, an incredible man. He was caring, loving, light-hearted and a REAL servant leader. Criss had the practice everyone wanted…
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There is an old chiropractic podcast I used to listen to, a good 10 years ago now, called Spinal Column Radio. “Have you been Spizzed”? comes from that show.
Do you know what the word Spizz is?
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Do you ever find yourself overwhelmed and caught up, struggling to see what the next play is or where your focus should be?
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It’s easy when you are a chiropractor and in a position of authority to ‘be the master of your ship’, people look up to you, respect you and value your input, opinion, and skill. The ego can be easily massaged, and a false sense of achievement reached…
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As chiropractors we can have all the tactics, campaigns, and systems in place to help our practice thrive. And all of that helps. But if we cannot deliver on the promise we make our patients and the service we provide, ultimately our practice will struggle.
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I agree and I would encourage you to find work that is fun and as the saying goes, you’ll never work another day in your life…
HOWEVER, if you bury yourself in your work and don’t take the time to stop and breathe, you will be reducing your creativity and the potential impact that you can have in this world.
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